We at Heritage have the perfect pre-game to your Memorial Day weekend with a Barbecue you’d be a fool to miss! This weekend we celebrate the Grande opening of our Sea Isle City location’s new Board Room.


Sea Isle City
The event is all weekend long; Friday, Saturday, and Sunday. The first 50 people though our doors receive a Free T-Shirt. If you miss that, don’t worry, make sure to come in and register for a chance to win a brand new Firewire Chubby Chedda, Julian Wilson’s model surfboard! The free entry drawing will be held at 8pm, Saturday Night, and we will notify our winner right here here at www.heritagesurf.com.

Friday Night is the big BBQ bash, starting at 5pm through 9pm, behind the shop. Grill master Randy young will be holding down TWO grills to feed you, and Tukahoe Brewing Co. will have all the cold beer taken care of, root beer for the Grommets of course.. Dj Jaker spins in between sets from local band Reef’d, who will be running a fundrasing raffle that will help support the band and the clean ocean action with surfrider foundation. Check out their indigogo page here.

Coinciding the event is the Eastern Surfing Association’s NE Regionals welcome party. Heritage, a long time sponsor of the ESA, invites all competitors to check out the history in the new board room, and offers all who come to the event a discount coupon good at any of our locations.

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Chubby Chedda

Designed by Luke Short, the Chubby Chedda is a refined version of the original Chubby Checker, a favorite of many including Julian Wilson when he’s free surfing or pushing it in expression sessions.
Luke widened the outline slightly while adding a subtle hip behind the front fins, adding more whip through turns. The concaves are also deeper, creating more ‘get up and go’, and the tail rocker has been accentuated for the perfect blend of speed and responsiveness.
The Chubby Chedda is best described as a ‘performance-hybrid’, and should be ridden at least two inches shorter than your standard high performance short board. And if push comes to shove, the design will hold its own in overhead surf as well.

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Congrats to our FireWire Chubby Cheddar winner, Stephen Cahn from New York!